中华商务全球图书采选平台SinoVIP Global Book Services
在线询价Online Enquiry
订单跟踪Order Tracking
登录Sign In
/
注册Sign Up
我的单据My Lists
帮助中心Help & Services
首页/Home>书目采选/Bibliographic selection>书籍详情/Book Detail:Artificial Intelligence and Transforming Digital Marketing>
Artificial Intelligence and Transforming Digital Marketing
Hamdan, Allam

Artificial Intelligence and Transforming Digital Marketing

人工智能与数字化营销转型

ISBN
9783031358272
作者Author
Hamdan, Allam
出版社Publisher
Springer
出版时间Published
2023-11
产品分类SIC
01020K0703-一般工业技术
装帧Format
精装
语种Language
英文
页数Page
880
数量Qty
编辑推荐 | Editors' Choice

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.


前言 | Preface

<p>Allam Hamdan is a full professor; he is listed within the World's top 2% scientists list by Stanford University, and he is the dean of College of Business and Finance at Ahlia University, Bahrain. He is an author of many publications (more than 250 papers, 174 listed in Scopus) in regional and international journals that discussed several accountings, financial, and economic issues concerning the Arab world. In addition, he has interests in educational-related issues in the Arab world universities like educational governance, investment in education, and economic growth. . He is an member of Steering Committee in International Arab Conference of Quality Assurance of Higher Education. Currently, he is leading a mission-driven process for International Accreditation for College of Business and Finance by Association to Advance Collegiate Schools of Business (AACSB). </p> <p>Dr. Esra AlDhaen holds a Doctorate from Brunel University London, in the area of strategic decisions and quality in the context of Higher Education; currently, she is an executive director of strategy, quality, and sustainability as well as an associate professor at Ahlia University Bahrain. As HEA principle fellow and expert in curriculum review, design, and mapping to the National Qualification Framework as well as alignment of cross-border qualifications, she was able to set Assurance of Learning (AOL) framework to evaluate and assess student direct and indirect learning and chaired the AOL committee at college level. </p> She is highly experienced in HEIs in various counties such as UK, Kingdom of Bahrain, KSA, UAE, and Oman, along with the gained diverse background enable to transfer and share knowledge and experience from multiple aspects.<p></p> <p/>

产品详情 | Detail

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.